Headlines Matter!

Sometimes you do judge a book by it’s cover. When reading an article, you have one shot to grab the readers attention. What are you going to write to reel your reader in? Where is the space available to reel in this reader? The answer lies within the headline. Headlines are crucial components to articles and should not be taking lightly. So with with some help with copyblogger, we will tackle the mystery behind those few words that hold so much power:

1.Write your headline first! “Your headline is a promise to readers.” You should invest as much of your energy in to headline as you do your article. You headline is a promise to the reader that you are making good use out of their valuable time.

2.Understand how a headline works! You can’t write an effective headline if you’re not necessarily sure how a headline functions within your story.

3. Take note of keywords! It’s important to use power words in your headlines … words that will show up in a search engine and direct the reader back to your post. So if you’re writing any type of headline, online or off, you should be doing search engine keyword research. Because any great headline should speak in the language of the audience, while wrapped up in a time-tested structure that catches attention and offers value.

4. Direct Headlines go straight to the heart of the matter, without any attempt at cleverness.

5. An Indirect Headline takes a more subtle approach. It uses curiosity to raise a question in the reader’s mind, which the body copy answers. Often a double meaning is utilized, which is useful online.

6. A News Headline is pretty self-explanatory, as long as the news itself is actually, well… news. A product announcement, an improved version, or even a content scoop can be the basis of a compelling news headline.

7. The How to Headline is everywhere, online and off, for one reason only – it works like a charm. Bly says that “Many advertising writers claim if you begin with the words how to, you can’t write a bad headline.” An example would be, umm… oh yes… the title of this post.

8 .A Question Headline must do more than simply ask a question, it must be a question that, according to Bly, the reader can empathize with or would like to see answered.

9. Another effective technique is called the Reason Why Headline. Your body text consists of a numbered list of product features or tips, which you then incorporate into the headline, such asTwo Hundred Reasons Why Open Source Software Beats Microsoft. It’s not even necessary to include the words “reasons why.” This technique is actually the underlying strategy behind the ubiquitous blogger “list” posts, such as 8 Ways to Build Blog Traffic.

10. Finally, we have the Testimonial Headline, which is highly effective because it presents outside proof that you offer great value. This entails taking what someone else has said about you, your product or service, and using their actual words in your headline. Quotation marks let the reader know that they are reading a testimonial, which will continue in the body copy.

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