One for One Movement

With the great success of Blake Mycoskieone’s one for one movement with Tom’s Shoes, Mycoskie asked himself “What’s next?”

From this questions came Tom’s Eyewear.

Below is a video that highlights some of the background to this story and Blake’s vision for the one for one movement:

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3 Comments

  1. The TOMS founder, Blake, was actually at Catalyst last week. One of the things he spoke about was how their eye wear line came to fruition. It was really neat. They had a booth showcasing the new shades and everything. I think it’s so neat that they’re not just giving away a pair of sunglasses for each pair we buy, but they are actually providing surgeries and eye care for people who can’t see. Awesome!

    Reply
  2. emmyjoy

     /  October 15, 2011

    Wow! I wasn’t aware that Blake was creating a line. How cool is that! I love the line with the different colors on the sides. I may just have to get a pair. Thank you for sharing!

    Reply
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