The Interest with Pinterest

Pinterest has become the latest new platform for personal use! Users are able to engage with its digital boards and pin things that interest them.

But how are brands starting to get in on the interest as well?

Sakita Holley from PRDaily gives 11 real world examples of how brands can use Pinterest:

1. Shop It To Me

Business type: Online personal shopping portal/flash sale site.

Shop It To Me uses Pinterest to post curated-style inspiration from around the Web. It also has a board dedicated to its flash sales.

2. Klout

Business type: Measurer of online influence.

Klout uses Pinterest to post pictures of team/office events. It also has a board dedicated to Klout Perks. Klout Perks highlights the products and services that its members receive based on their digital influence.

3. Nordstrom

Business type: Fashion specialty retailer of clothing, shoes and accessories.

Nordstrom has a dedicated social team that curates its Pinterest boards. The boards showcase seasonal trends and different product categories. It also just started a board dedicated to its in-house spa and salon, as well as a board with photos from inside various stores.

4. Cabot Cheese

Business type: Farm family-owned cooperative located in Vermont that produces all natural, award-winning cheeses.

Cabot Creamery uses Pinterest to post photos of the types of foods you can make with or from its products. It also has a board for photos of Vermont and vintage photos of farms and farmers.

5. Chris March

Business type: Fashion designer and cast member of “Mad Fashion” on Bravo TV.

March uses Pinterest to post design inspiration and final looks from each episode of his show. He usually posts the boards immediately after an episode airs, which is a great way for him to engage with his fashion-obsessed fans.

6. West Elm

Business type: Home furnishing company that designs products for modern living.

West Elm uses Pinterest to curate design inspiration around specific trends, like modernist, color blocking, stripes, etc. This is a great way to visualize trends for customers, who can then click through to the West Elm site and purchase products that fit their chosen aesthetic.

7. Bergdorf Goodman

Business type: luxury retailer.

Bergdorf’s uses Pinterest to highlight different trends.

8. Whole Foods

Business type: grocer

Whole Foods’ Pinterest boards provide inspiration for all things food, such as seasonal cooking, hot kitchen decor, and food as art.

9. Williams-Sonoma

Business type: Retailer of gourmet foods and professional-quality cookware.

Williams-Sonoma’s boards focus on ways to use its various products.

10. “Real Simple” magazine

Business type: Print publication that provides creative, practical and inspiring solutions that make life easier.

Living up to its name, Real Simple’s boards focus on making readers’ lives easier. It provides easy hair ideas, a month’s worth of meals, etc.


Business type: Bridal collection from Urban Outfitters.

BHLDN uses Pinterest to curate design inspiration for every aspect of a wedding. The boards are perfect for any bride-to-be.

Have you spotted any other brands on Pinterest?

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  1. ertelg

     /  November 14, 2011

    I LOVE PINTEREST! I read this article as well and it is so great to see that companies are using Pinterest. The only thing I can say about Pinterest is, why didn’t someone come up with it sooner? Now that I know the major compaines that are using Pinterest, I will be following them from now on!

  2. johnyfernandez

     /  November 16, 2011

    Pinterest is quite interesting. I have seen many females use it but I guess it can be beneficial to both males and females. I like how you used examples of people and companies that use pinterest to their benefit. It is truly amazing how social media and the cyber world is just helping these companies move on.

  3. nclindberg

     /  November 19, 2011

    I love Pinterest so much. They have such great ideas for lighting. I have gotten so many ideas for conferences and different campus events from looking at this website. It is easily accessible and I think my only complaint would be that they don’t instantly accept people’s request. Perhaps this is actually a good thing, the jury is still out on that one.

  1. Blog Comments- COMM2423 | let me speak.

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