Southeastern University Announces Initiatives for New Football Program

LAKELAND, Fla. – March 8, 2012 – Concluding day one of the National Leadership Forum, Southeastern University announced a major initiative for its athletic program.

With one of the most popular athletes in attendance during this night, Vice President for Advancement Brian Carroll announced to a crowd of about 500 at the University’s Sportsplex that “We are looking at the possibility of bringing college football to Lakeland!”

Big News Announced at the Forum - Vice President of Advancement, Brian Carroll (right), concludes day one of the Forum by announcing Southeastern University’s major initiative for its athletic program. With one of the most popular athletes in attendance during this night, Carroll announced “We are looking at the possibility of bringing college football to Lakeland!”

The National Leadership Forum since 2007 has brought together some of the world’s most gifted leaders. This years’ lineup included Tim Tebow, the starting quarterback for the Denver Broncos and former Heisman trophy winner at the University of Florida

Tebow was the main draw for a scholarship dinner during the evening. The dinner, which raised more than $200,000 for student scholarships, provided an ideal setting to announce the possible formation of football.

Southeastern currently offers nine varsity sports that compete in the NAIA, and will have 11 this upcoming fall with men’s tennis and women’s softball being included. The addition of football, which is still only in its information-gathering stage, would be a major step for Fire athletics.

“We are excited about exploring the opportunity to bring college football to Southeastern University,” university President Dr. Kent Ingle said.

Southeastern University has more than 2,500 students. It is a private, liberal arts school accredited to offer 45 programs leading to bachelor’s degrees and 10 programs leading to master’s degrees. For more information, call (863) 667-5020, or e-mail


Talk Story

A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.
― Flannery O’Connor

This Thursday, three SEU students will be sharing their stories at an event entitled “Talk Story.” It will take place at 8 p.m. at the Destino Fire Pit.

This is a time to be transparent. It’s a time to reflect. It’s a time to recognize the power of a story.

Because everyone has a story. What’s yours?

Talk Story Promo from Myles Shank on Vimeo.

YouTube Birthday Celebration!

April is filled with many celebrations: April Fools, Earth Day, even my birthday! However, the forgotten holiday of April is YouTube’s anniversary which is April 23!

In celebration of this monumental anniversary, here are some fun  facts about YouTube:

19 In seconds, the length of the first video uploaded to YouTube, of co-founder Jawed Karim at San Diego Zoo.

Feb. 14, 2005 The date YouTube registered its domain name.

April 23, 2005 The date the first video was uploaded to YouTube.

1.96 million The number of times the first video has been played, as of midweek.

185.39 million The number of times the most popular video on YouTube, Lady Gaga’s “Bad Romance,” has been played.

252 In seconds, the average length of a YouTube video, according to Sysomos, a Toronto firm that analyzes social media.

24 Hours of video uploaded to YouTube each minute, a milestone reached in March 2009.1 billion Views per day, the almost ridiculously high popularity threshold the site says it reached in October 2009.

3.15 The factor by which YouTube’s number of unique monthly viewers (96.1 million) exceeds that of Yahoo (30.5 million), the second-place U.S. online video site in that category, according to Nielsen.

6.6 The factor by which YouTube’s number of monthly video streams served (4.67 billion) exceeds that of Hulu (707.5 million), the second-place site in that category, according to Nielsen.

$1.65 billion In dollars worth of stock, the amount Google paid to acquire YouTube in November 2006.

51 The number of languages into which Google’s automatic speech recognition technology can translate YouTube videos and create captions.

5 The maximum number of stars available in YouTube’s old on-site ratings system, replaced in the March redesign by a simpler “likes/dislikes” model.

1 Out of 100, the number of YouTube comments that actually have something interesting to say (this author’s estimate).

2 The number of “highest rated” comments YouTube lists immediately under videos, its recent attempt to fight its bad-comment problem.

68 Estimate of the number of parodies of the Hitler in the bunker scene from the film “Downfall” posted on YouTube and other sites, according to the Guardian.

April 2, 2010 The date news broke that YouTube was removing the “Downfall” parodies because of copyright concerns.

2.14 million The number of subscribers to NigaHiga’s channel of Asian-themed comedy videos, the most subscribed to on YouTube.

$30,000 The amount the video “David After Dentist,” of an incoherent little kid in the back seat of a car, has earned for its uploader through an ad revenue sharing program, according to YouTube.

60 The number of matches of the Indian Premier League cricket season YouTube will have streamed after it shows the final match live April 25, its biggest foray into free sports streaming.

31 The percent of YouTube videos embedded by bloggers that are music videos, according to a study by Sysomos.

14,600 The number of videos that comes up when you search for “kittens” on YouTube.

3,820 The number that comes up when you search for “trampoline accidents.”

Happy Birthday YouTube! you have contributed much to the social networking world.


After graduating from college, one of our main goals as students is to have a job. But who is going to tell future employers that we are the best fit for the job? Our parents, professors, pastors and so on cannot be there to prove to employers you are the right pick for them. First impressions are important and that is why your resume is too. Here are a few helpful hints for those who could use some needed resume advice:

  • Organization: I belive a neat and concise resume is imperative. It shows a number of things: your professionalism, willingness for perfection, your organizational skills, and just simply how much you actually care about your appearance.
  • Keep it up to date: It is important to periodically refresh your resume. Make sure all the dates are correct otherwise employers may not view you as reliable employee. When you have more experience to add to your resume, bump off things that are just fillers and not necessarily necessary for a resume such as high school information (unless it is highly impressive for the position you are applying for.)
  • Short and Sweet: Don’t try to bulk up the resume with useless information about yourself. Employers do not need to know about the dog walking job you had in 6th grade. Keep in mind that you have a short time to impress employers with your resume. Give them something worth reading in a short time.

Of course, I am not the resume expert. But here are few helpful links that I consider expert advice:

-Need more helpful advice? Resumes that Resonate has helpful hints for the perfect resume.

-Need Connections? Create a Linkedin profile!

-Need experience? Fastweb can match you with the perfect internships that will give you more experience prior to entering the field and they just look great on resumes!

New PR Practitioners

When you start out in a new career as PR practitioner, it may be difficult to decide where your new career should begin at. PR department or PR firm? In order to weigh out the options, we must do just that: evaluate the pros and cons of both options.

Advantages for PR firm

  • objectivity : the firm can analyze the a clients needs or problems from a new perspective and other fresh insights
  • a variety of skills and expertise : the firm has specialists, whether in speech-writing, trade magazine placement, or helping with investor relations.
  • extensive resources : the firm has abundant media contacts and works regularly with numerous suppliers or products and services. It has research materials, including data info banks, and expertise in similar fields
  • international jobs
  • offices throughout country
  • special problem solving skills
  • credibility: a successful public relations firm has a solid reputation for professional, ethical work. If represented by such a firm, a client is likely to get more attention among leaders in mass media, government and the financial community.

Disadvantages for PR firm

  • superficial grasp of a clients unique problems :
  • lack of full-time commitment
  • need for prolonged briefing period
  • resentment for internal staff
  • need for strong direction by top management
  • need for full information and confidence
  • costs are expensive

Advantages for PR department

  • Same “client” all the time. Advantage: Get to know organization really well.
  • Less intense daily pressure; more emphasis on accomplishing longer-term results.
  • Less turnover.
  • More resources usually available.
  • Salaries are higher.
  • Benefits
  • More opportunities available.

Disadvantages for PR Department

  • Jobs more difficult to find without experience; duties more narrowly focused.
  • Sometimes little variety at entry-level.
  • Growth sometimes limited unless you are willing to switch employers.
  • Can be slower paced.
  • Heavy involvement with executive staff; see impact almost instantly.

In my opinion, I would say to start out in a PR firm. It is true that you would be making less money for all the hard work you’re putting in. But you will be honing in on your PR skills while continuing to make that resume glow.

{Reblogged from March 2010}

Need Help Kickstarting Your Music Career?

Are you a poor musician, needing help to make that big breakthrough? Well Kickstarter is here to make your dreams come true!

So, you may be asking yourself: what exactly is Kickstarter? Well Kickstarter is the world’s largest funding platform for creative projects! I’ve had a number of friends use Kickstarter to help fund their EP’s and take the first step in their musical careers. It’s creative, fun, and allows you to be directly involved with the funding process.

My friend Michael McArthur a few months ago made a Kickstarter account to raise money for his first debut EP! He had until November 23rd to raise $5,000 to record, mix, master, design and press this album.

Sidenote: Kickstarter is all or nothing. Meaning if Michael were not to raise the $5,000, the album would get none of the funding.

Good news: he did it!

Here is a video on his Kickstarter account explaining more about his album and how Kickstarter is helping make this dream a reality:

To support Michael, click here to donate to his album.

(Re-blogged and Edited from November 2011)

How to Write an Effective Press Release!

Public relation practitioners use press releases so that their clients will be into the news. Here are a few tips for writing an effective press release from PR Web Direct:

“Is your news “newsworthy?” The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.

Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers’ attention. Do not blow it with a weak opening.

Write for the Media. On occasion, media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification. More commonly, journalists will use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told. Even if your news is not reprinted verbatim, it may provide an acceptable amount of exposure.

Not everything is news. Your excitement about something does not necessarily mean that you have a newsworthy story. Think about your audience. Will someone else find your story interesting? Let’s assume that you have just spent a lot of effort to launch a new online store. Announcing your company’s opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. Answer the question, “Why should anyone care?” and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual. Avoid clichés such as “customers save money” or “great customer service.” Focus on the aspects of your news item that truly set you apart from everyone else.

Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service.

If you are reporting on a corporate milestone, make sure that you attribute your success or failures to one or more events. If your company has experienced significant growth, tell the world what you did right. Show the cause and effect.

Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments, perhaps it would be a good idea to set your press release aside until you have more exciting news to share. Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit.”

Wikihow also provides these helpful tips for writing a press release:

  • “Include a “call to action” in your release. This is information on what you want the public to do with the information that you are releasing. For example, do you want them to buy a product? If so, include information on where the product is available. Do you want them to visit your Web site to enter a contest or learn more about your organization? If so, include the Web address or a phone number.
  • Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or “headline” for the release. This headline may be your only chance. Keep it concise and factual. But if you try to write it before you write the release, you waste time. You don’t know yet exactly what you – or those you interview, will say. When you have finished a draft of the release, you may decide to revise your lead — or not. Then and only then think about the headline.
  • Send your release by e-mail, and use formatting sparingly. Giant type and multiple colors don’t enhance your news, they distract from it. Put the release in the body of the e-mail, not as an attachment. If you must use an attachment, make it a plain text or Rich Text Format file. Word documents are acceptable at most outlets, but if you are using the newest version (.docx), save down a version (.doc). Newspapers, especially, are on tight budgets now, and many have not upgraded. Use PDF files only if you are sending a full media kit with lots of graphics. Please don’t type a release on letterhead, scan it, and e-mail a jpeg of the scan. That’s a waste of your time and the editor’s. Just type the release into the e-mail message.
  • Use your headline as the subject line of the e-mail. If you’ve written a good “grabber” headline, this will help your message stand out in the editor’s e-mail inbox. “

How to Write a Feature Story

In our COMM 4333, writing for PR and advertising class, we researched and discussed effective tips to writing a feature story. Here are a few of the tips that we highlighted:

Feature Story Writing Tips via Barbara Nixon.


Email Overload

Time is everyone’s most valuable resource. By using smart and effective communication strategies for email, we can free up more time to be productive or do the things we want to do.

I recently read an interesting article in regards to using our time efficiently when handling our e-mails.

For me, personally, I have experienced first-hand the time consumed simply in dealing with e-mails. Reading and replying to e-mails takes up a good portion of my day. E-mails have become an important means of communication in my day to day agenda.

So if this form of communication is so important, shouldn’t I be a better steward of that time spent with it? If I am studying to become a “professional communicater,” shouldn’t I know the best tactics with tackling even the simplest of communication efforts?

Matt Spaulding from PR Daily provided some helpful tips in his article “Email overload?” Here are a few of them:

1. Include a strong subject line. Be concise, and use compelling words to get attention. Your email’s worthless if no one opens it.

2. Use numbers or bullet points. This is essential if you’re covering multiple issues; doing so will help the recipient address each one individually.

3. Watch the clock. If you take more than 15 minutes to write an email, it’s better to condense it and augment it with a phone call or in-person meeting.

4. Be careful when forwarding. If you’re forwarding an email chain and there is something of importance in that chain, don’t just use “FYI below” and expect the recipient to see what you’re hoping they see. Point out what they should pay specific attention to.

5. Get closure. Include calls to action and deadlines.

6. Avoid multiple sends. Wait for your recipients to respond before sending out another email on the same topic.

7. Wait if you have doubts. If you’re second-guessing your email, there’s probably a good reason. Listen to that voice in the back of your head. Remember: You can’t “un-send” an email. Better to keep it in your draft folder and think about it for an hour than to regret your haste.

Pinterest Hits New Highs

It’s beautiful, it’s addictive, and now Pinterest is having its glorious hockey stick moment.

The rumors are true, pinterest has broken new records. The question is: where will they head next? With its fast popularization, should they seriously look into how to monetize their “pinning?”

Josh Constine of the Huffington Post tells us what they think here: Popular Pinterest Breaks Record